It's called setting expectations and these are ones that the media will find credible.
It's ironic, isn't it, considering how Clinton has spent 75% of the campaign explaining how losses are really victories. If not for the exact same sort of expectations management from the Clinton side, she wouldn't even be in the race any longer.
The Jesse Jackson Defense has gotten a lot of play this season. So has the Red State Defense and the Small State Defense.
She hasn't really developed a Swing State defense for Minnesota and Wisconsin yet, though.